![]() The customers, like surfers, skateboarders, and streetwear enthusiasts into the hip-hop scene, helped keep the brand afloat. By 1996, Stussy was being carried in 15-20 Japanese stores with a loyal following. ![]() Since then, the company has benefited from the surfwear trend originating in Orange County, California. Before branching out on his own, Shawn Stussy shaped boards for Russell Surfboards. It is a privately owned company, which was started by Shawn Stussy and Co-Founder Frank Sinatra Jr. Stüssy clothing brand has been worldwide since 1980. A short sleeved t-shirt can cost approximately 5,000yen. Due to the limited amount of apparel produced, you can also expect the BBC collection and Ice Cream shoes to be priced similar to other streetwear brands in the neighborhood. Williams, an American singer, songwriter, rapper, record producer, and fashion designer, also has a love for skateboarding, and created the line in hopes of giving back to the world. Headquartered in Tokyo, the BBC clothing line consists of typical streetwear like t-shirts, jeans, and jackets best described as bright, vivacious and loose fitting. ![]() Oh! And if you are a loyal follower of Nigo, he has a new store opening up in Harajuku this spring, clearly identified as “STORE by NIGO.”īillionaire Boys Club (or BBC) and Ice Cream clothing lines were both established in 2005 by Pharell Williams and Nigo, founder of Bape. To reach a wider audience, A Bathing Ape introduced more brands called Aape, Mr. A simple t-shirt can cost between 5,000 to 7,000yen. The most iconic pieces are Bape 1ST Camo Ape Head and the notorious Full Zip-up Shark Hoodie. Expect pieces from the collection to be pricey, but Bape quality is superior. In 2003, Nigo met singer and songwriter Pharell, and since then the hip-hop culture was infatuated with Bape. It has had successful collaborations with brands like G-Shock watches, Supreme, Pepsi and even Hello Kitty. Today, Bape is one of the most popular brands in the world producing t-shirts, jeans, hats, jackets, shoes, and more. Nigo feels the Japanese youth of today are a reflection of just that.īape first started in Harajuku of Shibuya, Japan. First, the theme comes from the movie “Planet of the Apes.” Second, its meaning describes a method of bathing in lukewarm water after a long period of time, mocking the laziness of some Japanese. He decided the Japanese term “bape” would become the name of the brand due to several cultural references. ![]() A designer, producer, drummer, and DJ, Nigo studied fashion editing in college. It often features bold colors, graphic prints, retro designs and logos - 1980’s nostalgia.Ī Bathing Ape is one of the first Japanese urban brands founded in 1993 by Nigo, real name Tomoaki Nagao. It is a genre of contemporary apparel, united between sportswear and military looks, influenced by hip-hop and skateboarding styles, and instituted by a surf company. It is fashion that keeps a low profile, centered upon casual, comfortable pieces such as jeans, t-shirts, baseball caps, and sneakers. It's often in collaboration with new, out-of-nowhere labels. Just follow the signs! What is “Streetwear”?Īccording to several sources online, it’s a unique, cutting-edge clothing design with a limited production amount and distribution. There’s more! Harajuku is also home to world-famous streetwear brands just located opposite end of Takeshita-dori, towards Meiji-doori. What comes to mind when you hear that name? For me, I immediately think of Takeshita-dori, the narrow, pedestrian-only street, filled with unorthodox fashion boutiques, the aroma of yummy crepe stands, restaurants, souvenir shops, and Lolita Girls. ![]()
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